Franchise coins have turned into a completely obsolete element in the game for anyone who has played more than a month, yet continue to frequently be handed out as a 'reward' despite being completely useless. The 2500 gold charge for 10 franchise coins goes beyond absurdity, and my condolences go out to anyone who has ever accidentally hit that button.
Some suggestions for making franchise coins useful again:
1) Offer up daily bonus players as franchise players.
2) Allow franchise players to be purchased with franchise coins for use in WOH.
3) Use franchise coins (5, 10, or 20) as a tier for the player skill boosts, preferably in lieu of the 25,000 XP/PXP/LXP levels.
#3 would be my first choice, but any of these would be better than them sitting there collecting dust.
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Does the quality increase? Not really no. You don’t see any high end options for franchise players. 408 may have been the highest I’ve seen.