I love the idea of Passholder and VIP. I was very excited to get to level 10 and activate a subscription type purchase. Until the price point!! I was all prepared to drop $5 on either but how can we justify similar costs to a subscription for AAA PC games? I think at $9.99 I might even bite on a combo VIP/Passholder purchase. Would be curious to see how many more people would sub at a more reasonable price point. Love the game, but some of the price points are just jaw dropping and I fear are going to push people away and shorten the game's life as a Growth Game and rush it's entrance into Catalog.