As if you guys need to make more money but I guarantee you would sell more passes if the price came down as the amount of days to use them expire. Just doesn't make sense to buy a pass on Wednesday for the same price it was on Monday when they both expire on Friday. I doubt any of us are rich. I only buy when I can get maximum value. That means Monday only. Never Friday. It cost more and you have less days to use it. Just saying.