Omg the exakt same thing happened to me too!! I just backed up my phone yesterday and I lost all progress. I was level 22 before backing up and now I'm level 14! I've lost so much progress and all clothes are gone.
Omg, the hair is so pretty and thank you so much for lowering the points! It felt impossible to get the NYE hair, last time we had this event, so I will try my best to get the hair. So excited!
Kind of!! I use and combine clothes as I would've done irl. My doll's face look a little like me, but not so similar because there's not so many options. :)