Shop My Closet, also known as Kim's #ShopMyCloset, SMC or #FashionGoals, are limited-time offers that allow you to purchase one of Kim Kardashian's outfits from the game for your own avatar. The offers are only available for female players.
In addition to unlocking the outfit in your closet, you will also earn k-stars and, starting from mid-way through 2016, Celebrity Perk points.
The offer shows up within the game's notifications and are available for a limited time. Unlike energy, kash and stars, the outfits can only be purchased with real money.